Code is half of it.The other half is knowing what to build and how to sell it.
I design the brand, frame the offer and plan the launch for the products I build. Same person, same standard, no handoff where the idea gets lost.
Design & Motion.
Magazines laid out page by page, launch films directed for real products, and campaign art that ships. Every piece was made for a real brand.
Chill Minds, Vol. 1A
A 36-page student mental wellness magazine: body image, trauma, money and growing up online. Concept, layout, type and illustration direction.
InDesignIllustrator36 pages
Sunrise towers
Homepage hero film. The skyline grows out of a Nairobi dawn and lands on the brand mark. Directed and edited by Levo, generated with Veo.
Veo1 film
Feature poster series
Nine editorial posters, one per product feature: payments, billing, maintenance, roles, security, AI and digital leases. Serif display type over dark and cream grounds.
9 images
24 pieces in the gallery: magazines, films, identities, posters and proposals.
Open the Editorial galleryBrand systems that hold up.
A logo is a file. A brand system is the set of decisions that makes a poster, a dashboard and a WhatsApp message all feel like the same company.
●positioning · identityMakeja Homes
Positioned as The Real Estate OS: one platform for everything property, split into three pillars, Manage, Find and Build.- Tower logomark in stacked, horizontal and app lockups
- A recurring cast of six characters for comic strips
- Feature poster series and a locked video outro
●art directionMikono Creations
Claymorphism meets scrapbook collage for a shop of handmade crocheted animals. Soft, tactile, and built to feel made by hand.- 59 SVG animal sprites and a stitched safari cast
- Clay cards, organic blobs and kinetic type
- A herd game that rewards people for exploring
●luxury webNoevella Group
A luxury creative agency site in plum and gold that the founder runs herself, with no developer needed.- Clay and glass panels with sticker cards
- A type-on hero and a floating pill nav
- A mega panel for each agency division
●poster campaignsElatec Safety Systems
Marketing posters for a security, solar and shading installer, one per service line, so each offer gets its own clear moment.- CCTV, electric fencing, intercoms and automated gates
- Solar water heaters and backup systems
- Clear view and privacy screen fencing
- ●editorial design
Chill Minds
A student mental wellness magazine. Concept, layout, type and illustration direction across 2 volumes and 72 pages.- Body image, trauma, money and growing up online
- A deeper visual language for the relationships issue
- Animated campaign films for the launch
Strategy is deciding what not to build.
Makeja Homes is where I run the business side for real: positioning, pricing, the funnel and the raise. It is pre-revenue, with property companies on trial while we prove the model.
The Real Estate OS.
One platform for everything property.
Positioning
Moved Makeja from property management software to The Real Estate OS: one platform for everything property, framed as Manage, Find and Build.
Monetisation and pricing
Redesigned how the platform makes money and how the plans are laid out, so value is captured wherever value moves through the product.
Trial to paid
A one month free trial designed as a funnel, with short product tutorials that walk a company from first login to a paid plan.
Investor pitch
Built the investor pitch and prepared the seed raise: the story, the market and the model, told in plain, confident language.
The engineering behind the same product is a full case study.
Read the Makeja case studyGrowth is a system, not a post.
ShanTech Agency is my studio, with 12+ Kenyan SME clients. Sites, identities, films and content for businesses that need to be seen.
- #content
Social content systems
Pillars, poster templates and a posting schedule per platform, so a small team can publish every week without starting from zero.
- #video
AI-assisted video
Launch films and product spots directed with Veo and edited by hand: logo stings, feature ads and campaign films.
- #funnel
Tutorial-led funnels
Short product tutorials, each paired with a poster, a film and a caption that leads back to the product.
- #identity
Identity for small brands
Logos, business cards and proposals for local businesses that need to look established from day one.
See the films, posters and identities this produced.
Social and motion workHow I think
- Positioning before pixels.
- One source of truth for every number.
- Test on cheap phones, not on opinions.
- Every claim has to match the code.
Need the product built and sold?
Brand, positioning and launch content for products that also need serious engineering. One person, both halves. Replies within a day, EAT (UTC+3).